Bespoke Mountain bikes specialises in custom-made mountain bikes. The word “Bespoke” means customised and also plays off the word spoke which is the center of a wheel.

The targeted audience is mostly outdoors lovers who love to hike and ride bikes down mountain trails. They are adventurous and love to take risks. They’re mostly male but they still have female clients who purchase their custom bike.

They need a logo that can fit into small places to be used on merchandise. They are interested in bolder typography perhaps sans serif of typeface